Concept Store Phuoc Thahn

Concept Store by BrandWorks, a harmonious blend of Vietnamese charm and contemporary design. Drawing inspiration from the elegant silhouettes of Old Saigon, the space features warm terracotta tones reminiscent of traditional bakeries, beautifully contrasted by vibrant teal accents reflecting the energy of Vietnam’s bustling streets. A nod to nature is found in the strategic use of rattan, thoughtfully placed as cladding near the ceiling. This not only adds a touch of authenticity but also ensures longevity in high-traffic areas. The design pays homage to Vietnam’s cultural heritage while embracing modernity, creating an inviting atmosphere that celebrates both tradition and innovation.

Products
Rattan Cane webbing

Project Type
Commercial

Location
Chadstone VIC

Designer
Architects: BrandWorks Studio & T-A Square – Builder: Trust Projects

Photography
Tania Lee